One of the most effective ways to drive traffic is social media. According to statistics, over 26 million South Africans spend more than three hours daily on social media. Therefore, B2C businesses must set up shops in popular areas with high foot traffic. Examples of these locations are Sandton City and the Mall of Africa. If you are unsure how to get the best foot traffic, follow these tips. You can also take advantage of micro-targeted advertising and UGC.

digital marketing SAInfluencer marketing

While most businesses fall short in digital marketing SA, influencer marketing is a valuable strategy. The power of influencers lies in their audiences and ability to reach the right demographic. As a business owner, you can leverage your influencer marketing campaign to connect with the right people in the right way. You can begin by learning about your target audience by analysing the types of content they share and engage with. Then, developing a persona – a fictional representation of your target audience and desired influencer attributes – can help you make the right choice for your campaign.

The goal of influencer marketing is to build relationships with influential people. A recent survey by GlobalWebIndex found that 96% of consumers follow influencers. Unfortunately, the economy has impacted marketing budgets. However, South African influencer marketing is still a viable option. Brands should take advantage of the benefits that influencers can bring to their brand. The following are some benefits of influencer marketing. First, they help companies create buzz about their products or services.

Micro-targeted advertising

Facebook’s micro-targeted advertising allows advertisers to create highly targeted campaigns that increase engagement and return on investment. Facebook is unique in allowing advertisers to build particular audiences by tracking most of its users’ habits, interests, and hobbies. Besides being extremely personalised, Facebook’s two billion users make it possible to target particular audiences with its ads. Here are a few examples of Facebook ads with micro-targeting:

Marketers can use the information from social media websites to choose the most relevant demographics for their ad campaigns. For example, Experian lists people who have children as their audience segment. Furthermore, advertisers have more control over their audience with specific custom audiences since they can upload email addresses and add attributes. In addition to demographic data, micro-targeted ads can also be based on interests and behaviours.

Push Notification

In addition to driving sales, push notifications can also increase customer satisfaction. Brands can use push notifications to keep existing customers engaged with their products and services. A rewards program, for example, can make the most of push notifications by increasing sales. Besides, 70 per cent of customers would recommend a brand with a strong loyalty program. To succeed, however, brands should choose the frequency and number of notifications they wish to send.

Push notifications work by sending a notification directly to a user’s mobile device. These notifications engage with users in real-time and drive conversions. These notifications can also draw back visitors and increase profits. There are many ways to use push notifications in digital marketing SA. Here are a few examples. Firstly, you can use push notifications to notify users of new blog posts or events. A push notification can also boost traffic and generate a buzz.


For digital marketers, user-generated content or UGC is the future. By incorporating it into your campaigns, you can reach a larger audience than you would with traditional marketing methods. It is estimated that 65% of users aged 18 to 24 consider the information shared on social media networks when purchasing. Social media is also where the new generations seek information and advice, and these factors can impact your purchasing habits. In addition, it is a proven fact that social media helps to increase brand awareness.

Brands can use UGC to increase return visitors, time spent on site and web conversions. And because UGC is entirely free, it is a highly cost-effective form of advertising. The exact cost you would spend on a standard video advertisement can generate hundreds of UGC ads. Therefore, if you want to take advantage of this growing trend, ensure your business uses UGC. Here are some examples of UGC ads and how they can benefit your marketing strategy.